The Suburban Milwaukee County’s WI-Wins program is wrapping up another successful year! Greendale was 100% compliant in 2010—no stores sold tobacco to youth during the checks. Education is paying off and clerks are carding!

The science-based program utilizes adult supervisors along with trained teens who attempt to purchase tobacco products at any county location with a tobacco retailer sales license - including grocery and convenience stores, restaurants and bars, bowling alleys and other locations. Wisconsin Wins is an educational program aimed to re-enforce retailer’s employees to check/ask for IDs and refuse ANY tobacco sales to minors.

Law enforcement in some communities accompany the teams and issue a citation to the business employee if they do not check for an ID and sell to a minor. The goal of the statewide program is to ensure that businesses with tobacco retailer licenses are complying with the law and preventing the sale of tobacco to anyone under the age of 18. For more information on Wisconsin Wins, see: www.wisconsinwins.org